519-664-1411 deb@blueorchard.ca

Online Writing

Focus your message. Express yourself. Be heard.

Blue Orchard specializes in writing for the Web; we can help you to communicate your online message clearly and persuasively.

Let us help you to:

  • Articulate your message—turn your thoughts into words.
  • Organize your information—use the principles of sound information architecture.
  • Make your content accessible—create context and write “scannable” text.

The real purpose of your website is to communicate your message in a way that persuades each visitor to act. Yet, most website projects address information flow and the words on each page as an afterthought. At Blue Orchard, we put your message first.

We believe that the real power of the Internet is not its ability to make small companies look big, but its aptness for telling a story and communicating character—its propensity to relay genuine humanness.

If your potential customers already feel they know and trust you before they have even spoken with you, you significantly increase your chances of earning their business. Let us help you to truly connect with your audience on your website!

Business online has invested billions of dollars in the technology that delivers its messages. The trouble is, it has invested almost nothing in the messages themselves. Technology may frame the environment online, but it can’t engage the interest of customers or build relationships. Nick Usborne

Author, Writing for the Web

We Can Help.

Communicate your message online clearly and persuasively.
Contact Us